Which was the main event in your business sector in Bulgaria during the past quarter and why?
For me the main event in the past quarter in the marketing communications sector was the prohibition imposed by the Commission for Protection of Competition on the sale of Nova Broadcasting Group [to PPF Group]. I consider that the regulator's arguments that the significant number of media, which will be at the disposal of the unified group will give it a key advantage against the rest of the market participants providing media services, are inconsistent. I simply do not understand how this sale would give the parties to the concentration "stimuli and an objective possibility to change their commercial policy in different forms like restricting access, increasing prices or changing the terms of concluded contracts".
What do you expect to take place in the next quarter and beyond in the business sector of your company on the Bulgarian market and why?
I personally expect that we'll finish to a large extent the process of internal transformation of Publicis One, which will turn the company into a full-scale partner of our clients in the marketing communications sector, as well as in the digital transformation, brand and business consulting.
Nikolai Nedelchev started his professional career as Marketing Manager at Apple Computer Bulgaria. In 1995, he established the first integrated marketing communications agency in Bulgaria - M.A.R.C. The company started partnering with Publicis in 2002 and became a full-fledged Publicis Groupe agency in 2008.