Strategies for Ecommerce Success

John Ryan

Stores Editor of Retail Week, Online Editor of www.MInd-mag.com, European Editor of VMSD

Louisa Nicholls

Senior Trading Manager, Home Online, John Lewis

Louisa is a strategic & commercial leader with a strong background in online, shops & projects at John Lewis, having joined the retailer as a graduate in 2003. She currently leads the Home Online trading team at johnlewis.com to drive profitable sales growth and deliver change. Her role involves shaping, setting & delivering the strategic & commercial direction for Home online to maintain the competitive edge in content, assortment, brand & online customer journey. Over the last few years Louisa has led her teams through a successful major re-platform (2011) & subsequent upgrade (2016), internal search tool implementation & upgrade, multiple tool enhancements, continuous improvements to ways of working & productivity and most recently the transition to a responsive website (2018).

Kereto Gormsen

Policy Officer, EMOTA

Kereto Gormsen is a Policy Officer at EMOTA, the European e-Commerce and Omni-Channel Trade Association, which represents ecommerce organisations from 22 EU Member States.
His main tasks focus on representing EMOTA’s members in the European Institutions and advocating in favour of Digital Single Market rules which enhance competition and ensure a level playing field between EU countries to the benefit of businesses and consumers. He previously worked at the European Commission and holds a Master in European Politics from the College of Europe.

Anna Pelkin

Head of Business Development, eBay Israel, Emerging Europe & Africa

Anna Pelkin is leading eBay’s business development activity in Israel, Emerging Europe and Africa. Anna and her team had revolutionized the way eBay supports small and medium sized businesses, creating tailor made onboarding solutions including professional trainings, analytical and technological assistance. Anna’s goal is to bring this revolution to Bulgaria and to expose Bulgarian businesses to a world of opportunities with eBay’s vast spread of 179 million potential customers worldwide. Anna’s education is in the field of engineering and economics with a BSc in Industrial Engineering and Management from the Technion - Israel Institute of Technology.

Simon Gill

Chief Creative Officer, Isobar Global

As Chief Creative Officer, Simon oversees Isobar UK’s creative output. Having spent more than 20 years at the forefront of digital marketing, Simon is an award winning creative, with a PhD in Multimedia. He has a proven track record in delivering creative excellence for global brands including Apple, Cathay Pacific, EON, Honda, Lloyds Bank, Mattel, Microsoft, Selfridges and Sony. He has a reputation for building an award winning, multi-disciplinary team, and has a body of work that skilfully combines the power of brands with the power of technology to create exceptional experiences and real business results. Simon is a world-class creative with significant expertise in experience design.

Andrei Popescu

Country Manager eMAG Bulgaria

Andrei has been with eMAG, one of the largest online retailers in Central and Eastern Europe, since 2015 and in just four years, he became the Country Manager for the company in Bulgaria. Though very young, Andrei has emerged as a leader after graduating the Future 25 program, a unique talent accelerator created by eMAG to find the brightest and most promising future leaders inside the company. Previously as Commercial Director for eMAG in Bulgaria, now Andrei is coordinating all the activities from the Country Manager position. With a rich experience gained in one of the Big 4 consulting firms, Andrei has a strong experience in e-commerce, sales, pricing and human capital. For eMAG, Andrei contributed directly to developing the business by maximizing sales and profitability through automatic pricing. Andrei holds a Master Degree in Advanced Research in Finance and an MBA from the Maastricht School of Management.

Marc Tollens

Digital Product Manager, KLM

Marc joins KLM in 2013 as e-development manager and later as digital analytics manager. Since 2017 he is digital product manager and leads the development teams to develop online services to create an optimal journey for their customers. Marc is responsible for high traffic and revenue generating web products for both the Air France and KLM brands. He translates customer feedback into actionable insights for the digital development of the companies. Marc is also Committee member at the Platform Digital Analytics, part of the MOA - Center for Marketing Insights, Research & Analytics.

Eva Vucheva

Co-Founder and CEO, Contento.tech

Eva Vucheva is a digital entrepreneur, currently Co-Founder and CEO of Contento.tech, ecommerce consulting company. Eva and her team have paved the way for e-commerce in Bulgarian, by bringing Fashion Days on the market in 2011. Until recently she was a Co-CEO of Fashion Days Group, a Naspers company and CEE’s leading fashion online store.

Mateusz Gordon

Digital Transformation Director, PwC, CEE

Mateusz has over 12 years of digital experience in multi and omnichannel context in Sales & Marketing.
He has always been defining links between client or consumer needs and functionalities of the IT infrastructure.
His Strategic oversight was vital in digital transformation projects conducted for both B2B and B2C clients from an array of different industries.
Mateusz has significant experience in CRM, DMP, ERP, Marketing Automation, RTB, ad servers , campaign monitoring, UX, digital payments, BIG DATA and advanced web analytic

Konstantinos Tovil

SVP, e-Commerce TBI Bank

Kostas has 16 years of experience in retail banking with focus in consumer finance and cards in companies operating successfully on several South Eastern European markets. He started his career in Citibank and has held executive positions in EFG Eurobank in Romania, Bulgaria and Greece. He is highly experienced in managing deposits, investment products and transactional banking. He had a leading role in establishing and managing the Affluent Banking Division in two banks. Kostas holds a Master’s Degree in Marketing and Business Administration from Middlesex University and a Bachelor’s degree in Applied Chemistry from Kingston University. He is also a member of the UK Royal Society of Chemistry.

Daniel Döderlein

Chief Executive Officer at Auka AS

Daniel is an award-winning serial entrepreneur with more than 20 years of entrepreneurial experience in the field of IT, media, marketing and mobile. He founded one of Norway's first domain and web hosting companies at the age of 17. Daniel designed and created a brand new payment infrastructure and built a mobile payment platform on top of it. The result was mCASH, later known as the industry-leading, cloud-based, white-label mobile payments platform Auka. Auka was first to develop mobile payment technology in the Nordics, first to launch mobile payments in Norway and the world’s first regulated financial services company to run 100% on public cloud. Auka is a Google Technology Partner and Daniel is on the Google Cloud Customer Advisory Board. Auka was awarded fastest growing fintech in the EMEA region by Deloitte. In 2017, Auka was recognized by CFI magazine as European mobile payments platform of the year. Daniel is regularly speaking at large banking and tech conferences such as Google Next in Europe, Paris fintech forum, Viva Tech and London Fintech Week.

Georgi Malchev

Managing Partner, Xplora

Georgi Malchev is Managing Partner of Xplora.bg - integrated digital marketing agency with slogan Human Digital. It took only 12 months after its creation for the agency to become one of the leading digital marketing agencies in Bulgaria. The company won the pitches for full digital marketing of Toyota, Medix, Easycredit, Primex, and the social media and performance marketing of Microsoft Bulgaria, and 4 more companies. Clients for digital services are Nestle, BLD Homes, Whirlpool, Telus, Shedd and over 30 more companies.
Georgi has over 15 years of experience in marketing, communications and business development, as well in operations management - as business consultant, manager, director, COO, board member.
Georgi is advisor to several startups, among which TaxiMe, Esceo etc. He has experience as mentor at Eleven and Launchub, and keynote for Founder Institute, Start It Smart, Unistart. Georgi was partner in a startup that was part of Batch 3 of companies, supported and financed by Eleven.
Georgi is member to the Board of IAB Bulgaria. He leads the White Paper for Digital Marketing Case Studies. He teaches classes in marketing, advertising and communications at New Bulgarian University. He is moderator and keynote speaker at digital marketing forums and is member to the jury of advertising forums.
 

Elena Gelemenova

Head of Monetisation of OLX, Bulgaria

Elena Gelemenova is the Head of Monetisation of OLX for Bulgaria. The company is part of OLX Group - one of the worldwide leaders in online classifieds. Elena has been with OLX for two years and is responsible for some key projects of the company: growing and managing the Telesales team, developing monetisation models and implementing product changes at the platforms. Before joining the OLX team, Elena has worked for pazaruvaj.bg, the online platform for price comparison of different products, where she gained a very useful experience at e-commerce. Elena has a Bachelor degree in Maths and IT sciences. She enjoys making all kinds of cakes and bakes, handmade cards, loves travelling and snowboarding.

Radoslav Krumov

Commercial director, Speedy

Radoslav Krumov is the Commercial Director of Speedy and the founder of Rapido. He has extensive experience in the courier industry and he was the driving force that made Rapido trusted partner of the e-business in Bulgaria. His education is in the field of engineering and economics.

Zhulieta Mandazhieva

founding partner at Tocheva and Mandazhieva Law Office

Zhulieta is a founding partner at Tocheva and Mandazhieva Law Office. Since 2000, she has been one of Bulgaria’s go-to lawyers in the area of corporate law, financial and payment services and capital markets. Her second field of expertise is ICT law and data protection, where she has seen an increasing flow of mandates from leading Fintech companies, cloud/other digital services providers and data-driven businesses. She is consulting companies active in the fields of online business - logistics, financial and investment research, e-commerce,  pharmaceutical trade, etc. Zhulieta Mandazhieva is actively involved in the topics of consumer rights, GDPR, ePrivacy, distance selling regulations and online payments. Since 2017 she is studying Computer and Communications Law, PG at  Queen Mary University.

Guido Zoboli

Co-founder and CEO, Ausker

Guido Zoboli is co-founder and Ceo of Ausker, an Italian company selling kitchen tools online since 2015 with a direct-to-consumer model. After the Master's degree in Marketing Management at Bocconi University, obtained in 2009, he has put his creativity and effort in few different works but immediately he felt the need to be independent and create something of his own. Guido is the mastermind behind the initial idea of Ausker and who involved the other two co-founders Erminia and Nicolò.
Living in Lanzarote, doing his best to leave things in better shape than when he found them. His desk is often his knees, with a decent view of the world as it is, and the world as he’d like it to be.

Anelia Petrishka

manager "Online" department, Hippoland

Lyubomir Tulev

Chief Cyber Security Operations Lead

Lyubomir started his career as an investigator in the Bulgarian Cybercrime Department at General Directorate Countering Organized Crime. He has led investigative operations into computer crimes and incidents and the process of cyber forensics. For the last 7 years he has been a point of contact for companies such as Facebook, Google, Skype in Bulgaria. At AMATAS, he is one of the leading cybersecurity experts and trainers. He is actively engaged in ethical hacking, security testing, social engineering and phishing simulations, as well as cyber forensics -- some of the services AMATAS offers to its clients.

Irina Lazova

Country manager, Answear.bg

Irina Lazova is Bulgaria Country Manager for Answear: multi-brand online store, operating in CEE. Answear entered the Bulgarian market at the end of 2018. Irina is responsible for the local marketing strategy of the company and leads a team, based between Poland and Bulgaria. Before joining Answear, Irina has 10+ years experience in 360-degree marketing, working on both: client and agency sides. Irina used to be Senior Marketing Specialist for University of Arts London. She has a former Public Relations BA degree, followed by Fashion marketing degree from the London College of Fashion.

Irena Ivanova

International Customer Care Agents, Vivre

Irena Ivanova is one of International Customer Care Agents of Vivre, the largest online retailer of furniture, home decor and accessories in Central and Eastern Europe, launched on the market in April 2012. The online store is visited annually by more than 8 million people in the regions where it is located, including Bulgaria. Irena has been part of Vivre since 2017 and her main duties are international data analysis, managing the translations and communication with Bulgarian customers. She has a bachelor’s degree in History and an on-going master in Intercultural Communication.

Miroslava Staneva

Marketing Мanager, Nedelya

Dragomir Draganov

eCommerce specialist, baby.bg

Dragomir has been working and in the field of e-commerce for the past six years . He has gone through all the stages - call center, product administration and many more. He is currently engaged in the development and implementation of marketing strategies and automation, as well as the business process optimization.