Masterclass: Marketing in the era of AI

Zoran Arsovski

Managing Director & Chief Growth Officer, VertoDigital

Zoran and his team focus on Digital Marketing Consulting for B2B growth-stage companies supported by the leading technology VC funds.

Ivo Zimbilev

Managing Partner & Commercial Director, Cloud Office

Enabling companies to unleash their full potential through Google Cloud Solutions. Previously I was wearing a few hats - Service delivery leader, Cloud partnerships enabler and business development. All dots connecting at "customer - centric" station, building and delivering meaningful business solutions driving enhanced value add.True believer in "if there is a will, there is a way".

Lili Kostadinova

Data and AI Consultant @ Cloud Office, Premier Google Partner

Lili Kostadinova is a Data and AI Specialist with a passion for navigating businesses to successful digital modernization that harmonizes seamlessly with their strategic objectives. Her journey in the technology world began with software development and evolved as she discovered the transformative power of Big Data and AI.

With a background in Legal Studies, Marketing and Communication, and Big Data Engineering and a keen appreciation for data-driven insights, she bridges the gap between technology and business strategy. Her ability to facilitate the intersection of AI with strategic objectives has made her a sought-after advisor for leaders, willing to modernize and digitalize their businesses.

Today, as an AI and Business Strategy Expert, Lili specializes in conducting workshops and crafting tailored solutions that help organizations benefit from the true potential of AI. She believes in creating a future where technology and business strategy go hand in hand. 

Yasen Lilov

Data & Analytics Service Lead, VertoDigital

Ivailo Shipochki

Head of Paid Growth, VertoDigital

Lora Ivanova

Enterprise Account Executive, Google Cloud

Petar Hadzhikolev

Social Media Marketing Manager, 1FORFIT

Digital marketing specialist with 5+ experience in promoting digital services in the health & wellness field across various social media channels. Social Media Marketing Manager at 1FORFIT - a leading provider of meal and workout plans on 180 markets and Facebook’s only SMB partner for Bulgaria. Leading lecturer in SoftUni Facebook Marketing learning program for the last 4 years. Previous experience in journalism for several online news outlets in Bulgaria and event management and communication as a part of Webit's team.

Maria Georgieva

SEO Team Manager, Payhawk

Jordan Petrov

Strategy Partner, Fiction

Dimitar Stalimirov

Director of Brand Marketing, Nexo

Lenko Yordanov

Head of Digital and Demand Generation, TBI Bank

As Head of Digital and Demand Generation, Lenko Yordanov leads tbi bank digital activities in Bulgaria, Romania, and Greece, and is responsible for the global content strategy on the bank's digital channels. He works closely with all product managers at tbi bank to get the best results from digital communication and improve the conversion rate. Before starting his career journey at the bank, Lenko had 10 years of experience in digital marketing at companies like Xplora and iliyan.com. His business card also includes academic activity as a teacher of digital marketing at NBU, MVBU, and UNSS. He has a master's degree in "Marketing" from the International Business School.

Victor Tchervenobrejki

Machine Learning Lead, Cloud Office

Victor Tchervenobrejki is the ML Lead at Cloud Office, where he applies his expertise in machine learning and AI to drive innovative solutions. His work includes creating NLP topic models, ensemble algorithms to predict customer behaviour, clustering algorithms for segmenting customers, and collaborating closely with cross-functional teams to leverage data science for business growth.

Alexander Boytchev

Еditor-in-Chief, Digitalk.bg

Alexander is passionate about disruptive transformation. His team is covering the topic of AI thoroughly, you can catch up on Digitalk.bg and all social media platforms